It’s with great pleasure that Lacatoni announces the rebranding of the brand, in order to demonstrate a new attitude on the market.
Lacatoni has 29 years of experience and through this rebranding, its positive attitude and innovative nature, characteristic features of the identity of this company, are again demonstrated and tested.
Eager to externalize a renewed entrepreneurial spirit, Lacatoni wants to mark its presence on the market with a new business strategy that reflects a new identity. Metamorphosis, transformation or evolution are some of the inspiring themes of this change and were we intend to go from now on.
This new initiative has the intention to continue the unique and distinctive visual element of the company, “L”, but gives it another kind of visual dynamism by using different thicknesses of lines and slopes. The use of tone differences in the logo is also a way of demonstrating our new approach. In this dynamism, Lacatoni aims to combine its years of experience, strength and success in the area where we operate and, therefore, we chose a sober, easaly redable typography.
In this context, also the brand slogan has been recast, now expressing Lacatoni as “Your sport, your choice” in order to seek new ways to enhance customer proximity at the same time identifying and translates diversified portfolio of the brand.
At a time when the market is too competitive and constantly changing, we need to be aware of new trends and know how to establish points of differentiation compared to competitors. In this sense, this update and renewal of our identity helps to strengthen and consolidate the relationship with all our stakeholders and at the same time, invest in a growth strategy especially with regard to the international market.